Skip to main content

Communication Theory (Em Griffin)

PREFACE FOR INSTRUCTORS

If you’re already familiar with A First Look at Communication Theory and understand the approach, organization, and main features of the book, you may want to jump ahead to the “Major Changes in the Eighth Edition” section. For those who are new to the text, reading the entire preface will give you a good grasp of what you and your students can expect. Balanced Approach to Theory Selection. I’ve written A First Look for students who have no background in communication theory. It’s designed for undergraduates enrolled in an entry-level course, regardless of the students’ classifi cation. The trend in the fi eld is to offer students a broad introduction to theory relatively early in their program. But if a department chooses to offer its fi rst theory course on the junior or senior level, the course will still be the students’ fi rst comprehensive look at theory, so the book will meet them where they are. The aim of the text is to present 32 specifi c theories in a way that makes them
interesting and understandable. By the time readers complete the book, they should have a working knowledge of theories that explain a broad range of communication phenomena. Of course, my ultimate goal is for students to understand the relationships among the leading ideas in our fi eld, but before they can make those connections, they need to have a good grasp of what the theorists are saying. The bulk of the book provides that raw material. With the help of journal and yearbook editors, and the feedback of 200 instructors, I’ve selected a range of theories that refl ect the diversity within the discipline. Some theories are proven candidates for a Communication Theory Hall of Fame. For example, Aristotle’s analysis of logical, emotional, and ethical appeals continues to set the agenda for many public-speaking courses. Mead’s symbolic interactionism is formative for interpretive theorists who are dealing with language, thought, self-concept, or the effect of society upon the individual. Berger’s uncertainty reduction theory was the fi rst objective theory to be crafted
by a social scientist trained in the fi eld. The axioms of Watzlawick’s interactional view continue to be debated by interpersonal scholars. And no student of mediated communication should be ignorant of Gerbner’s cultivation theory, which explains why heavy television viewing cultivates fear of a mean and scary world. It would be shortsighted, however, to limit the selection to the classics of communication. Some of the discipline’s most creative approaches are its newest. For example, Leslie Baxter and Barbara Montgomery’s theory of relational dialectics offers insight into the ongoing tensions inherent in personal relationships Joe Walther’s social information processing is one of the few fully developed and well-researched theories of computer-mediated communication. And Gerry Philipsen’s speech codes theory upgrades the ethnography of communication from a methodology to a theory that can be used to explain, predict, and control discourse about discourse.

Download E-Book : Disini
Labels:
Location: Cikotok, Cibeber, Lebak Regency, Banten, Indonesia

Comments

Post a Comment

Popular posts from this blog

MEMBACA NALAR STUDI AGAMA SAKRAL DAN PROFAN KARYA MERCIA ELIADE

oleh : Wisnu Wirandi Buku “ Sakral Dan Profan ” adalah sebuah dokumen yang sangat mendasar tentang pemahaman manusia tentang agama dan bagaimana ia menguji kualitas hidupnya. Mircea Eliade (1907-1986) tidak membuang-buang waktu dengan berupaya menjelaskan atau mendefinisikan pengalaman yang sakral dalam kerangka disiplin-disiplin yang lain. Misalnya, yang sakral sebagai sebuah pengalaman psikologis (Campbell) atau yang sakral sebagai sebuah fenomena sosiologis (Burkert). Sebaliknya, ia menganalisa yang sakral sebagai yang sakral. Eliade menunjukkan bagaimana ruang dan waktu yang sakral adalah sungguh-sungguh ruang dan waktu yang riil, nyata, permanen dan abadi; kebalikan dengan ruang dan waktu yang labil, selalu berubah-ubah dari dunia profan. Kalangan  homo religiusus  (orang-orang tradisional) menghidupkan kembali kebaikan-kebaikkan primordial dari dewa-dewa dan ritus-ritusnya, tentu saja tidak seperti manusia modern, dalam semua tingkah lakunya, karena tindakan-...
Post a Comment
Read more

Allan P. Merriam, The Anthropology Of Music Capter XI, “Use and Functions”

(Allan P. Merriam) Gambar diunduh dari https://en.wikipedia.org/wiki/Alan_P._Merriam A.Merriam, The Anthropology Of Music Capter XI, “Use and Functions”                 Kegunaan (use) dan fungsi (function) music merupakan masalah yang sangat penting dalam etnomusikologi, karena hal ini menyangkut makna musik, tidak hanya fakta-fakta mengenai music. Tentu saja, dalam etnomusikologi kita selalu berusaha untuk mengumpulkan fakta mengenai musik. Tetapi lebih dari itu, kita ingin mengetahui pula efek / dampak music terhadap manusia, dan kita ingin mengerti bagaimana efek tersebut digasilkan.                 Menurut Merriam, para etnomusikologi sering-sering memakai istilah ‘kegunaan’ dan ‘fungsi’ secara rancu, bahkan para antropolog kadangkala berbuat demikian. Namun, kedua gagasan tersebut harus dibedakan satu s...
Post a Comment
Read more

THE PRESENTATION OF SELF IN EVERYDAY LIFE (Erving Goffman)

ACKNOWLEDGEMENTS The report p re sented here wa s developed in connection with a study of inte raction undertaken for the Department of Social Anthropology and the Social S c ien c e s Re sea rch Committee of the University of Edinburgh and a study of soc ia l strat if ica tion supported by a Ford Foundation grant directed by P ro f e s so r E. A. S h ils a t the University of Chicago. I am grateful to th e s e s o u r c e s of guidanc e and support. I would l ik e to ex p re s s th an k s to my te a c h e r s C. W. M.Hart, W. L. Warner, and E. C. Hughes. [ want, too, to thank El iz abe th Bott, J am e s Littlejohn, and Edward Banfield, who helped me at the beginning of the study, and fellow-s tudents of o c cu p a t io n s a t the University o f Chicago who helped me la ter. Without the collaboration of my wife, Angelica S. Goffman, th i s report would not have been written. Download E-Book : Disini
Post a Comment
Read more